Marketing leaders share what it takes to drive better ROI from premium events.

The best events don’t end when the curtain closes—they ripple outward, inspiring community, collaboration, and connection. At Purple Cork’s latest VIP Roundtable, 50 event leaders gathered with a glass of Pinot in hand to share how today’s flagship experiences become tomorrow’s movements.

Purple Cork’s latest VIP roundtable brought together top marketers to share proven strategies for boosting attendance, engagement, and business impact in virtual and hybrid events.

Reflections on five years of Purple Cork

There was lots of love in the room for Purple Cork’s Valentine’s Day VIP roundtable event. Marketing leaders came together to taste top-shelf tequila and share their expertise on maximizing the impact of event experiences. Read the blog to learn the most valuable strategies and insights from the discussion, helping you learn how to create impactful, results-driven events of your own.

There was lots of love in the room for Purple Cork’s Valentine’s Day VIP roundtable event. Marketing leaders from 6sense, Keyfactor, and other organizations came together to taste Delysia Chocolates and share their expertise on maximizing the impact of virtual experiences. Read the blog to learn the most valuable strategies and insights from the discussion, helping you learn how to create impactful, results-driven events of your own.

Because some of the richest insights always come from the breakout discussions, we wanted to share a summary of key takeaways from each room during our final community event of the year.

Key takeaways from our final Purple Cork community event of the year, where marketing experts from Blue Yonder, Perceptyx, and others gathered to discuss the latest trends in event marketing.

Today, virtual events have emerged as valuable tools not just for brand engagement, but for relationship-building and revenue generation. Here are some of the top practices that successful marketing and event leaders are employing to get results.

We surveyed a group of events and marketing professionals to learn about their most memorable experiences as attendees. Their responses provide valuable insights into what truly stands out at events and what leaves a lasting impression. From interactive elements to personalization, these industry experts know exactly what makes an event unforgettable.

At purple cork, we know that planning great events is just step one. Getting people there is step two. In this post we share five tips for increasing participation at your virtual events.

8 valuable insights from our June community event with Red Car and Thomson Reuters.

Discover five essential strategies for optimizing field marketing from our recent Predictable Pipeline Workshop with Matt Heinz.

Whether you're planning an intimate customer gathering or a large online networking event, knowing the optimal event type, day, time, and month to host can make all the difference. Dive into the secrets of timing perfection with purple cork and elevate your event planning to an art form.

I’m writing to you back home in Boston after an exhilarating three weeks on the road, from Palo Alto to Wine Country to Houston to Miami, ending back in the Bay Area for the RSA Conference.

Read our top 10 takeaways for virtual event success from our Spring purple cork community event.

Brit Thompson, previously the Senior Account Based Marketing Manager at Syndio, shares her with insights on virtual event planning and execution.

At the end of 2023, we surveyed event professionals and field marketers to understand how they leveraged events throughout the year and what they were planning for the year ahead. Here are the results.

Five Tips and Templates to Drive Event Attendance

As the year comes to a close we have pulled out 12 key mistakes we’ve seen marketers make when planning branded virtual experiences, alongside the solutions that have worked so well for our community.